Ekka Fireworks App & Interactive Outdoor.
With lagging ticket sales, we needed to create hype in the lead up to The Ekka. And to get everyone in the mood we gave them control of one of the biggest draw cards – the fireworks display.
A custom Ekka fireworks app was our solution, launching at an Ekka pre-launch event in the CBD. The app allowed you to stage your own custom fireworks displays, or connect and share your display with others via the digital sky screen at the launch event.
It achieved silver at BADC. The app was downloaded 5000 times that day alone, and Ekka ticket pre-sales went up over 300%.