Is Your Car E10 OK?
With the introduction of the Ethanol Fuel Mandate, we had to find a way to give Queensland drivers the confidence to top up with E10 fuel more often.
We created an innovative online E10 compatibility check using a vehicle’s registration plate, which was central to the campaign. It tells you whether or not your car is E10 OK.
THE CAMPAIGN WON A 2017 ‘AMY’ (THE AWARDS OF THE DIGITAL + TECHNOLOGY COLLECTIVE) FOR 2017’S ‘BEST DIGITALLY LED MARKETING CAMPAIGN – GOVERNMENT & NOT-FOR-PROFIT’.
We utilised all channels to drive traffic and prompt discussion. So far it has run for 2 phases, and close to 700,000 Queensland drivers have done the check, and it’s still rising.
Copywriter: Charles Schaefer
Account Director: Dianne Grice