Department of Energy and Water Supply

Is Your Car E10 OK?

With the introduction of the Ethanol Fuel Mandate, we had to find a way to give Queensland drivers the confidence to top up with E10 fuel more often.

We created an innovative online E10 compatibility check using a vehicle’s registration plate, which was central to the campaign. It tells you whether or not your car is E10 OK.

THE CAMPAIGN WON A 2017 ‘AMY’ (THE AWARDS OF THE DIGITAL + TECHNOLOGY COLLECTIVE) FOR 2017’S ‘BEST DIGITALLY LED MARKETING CAMPAIGN – GOVERNMENT & NOT-FOR-PROFIT’.

We utilised all channels to drive traffic and prompt discussion. So far it has run for 2 phases, and close to 700,000 Queensland drivers have done the check, and it’s still rising.

e10ok.initiatives.qld.gov.au

Agency: Ogilvy Brisbane
Copywriter: Charles Schaefer
Account Director: Dianne Grice
E10 OK Phase 01 'Mark Winterbottom'
E10 OK Phase 02 'Mum'
E10 OK Phase 02 'Mechanic'
The site allows you to use the E10 OK checker, find E10 fuel near you, and get more information.
You could do the compatibility check inside digital banners. Click to check your car.
Phase 01 launch outdoor.
Phase 02 message evolution.
Phase 02 crossword DPS.