New Queensland Smoke Alarm Laws.
With high statistics of house fire related deaths in Queensland, a new safety legislation was passed in 2017 to make inter-connected Photoelectric smoke alarms compulsory in all new homes, phasing out older, slower Ionisation smoke alarms.
So, a visual style was developed to emphasise the difference; to let you SEE how much precious time Photoelectric smoke alarms save you in a house fire.
And that can be the difference between life and death.
Agency: Ogilvy Brisbane