Queensland Fire & Emergency Service

New Queensland Smoke Alarm Laws.

With high statistics of house fire related deaths in Queensland, a new safety legislation was passed in 2017 to make inter-connected Photoelectric smoke alarms compulsory in all new homes, phasing out older, slower Ionisation smoke alarms.

So, a visual style was developed to emphasise the difference; to let you SEE how much precious time Photoelectric smoke alarms save you in a house fire.

And that can be the difference between life and death.

Agency: Ogilvy Brisbane
Smoke Alarms 30sec TVC
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