Parenting is one of life’s greatest challenges, and asking for help can be hard. One conversation … could make all the difference.
The Talking Families initiative was created for the Queensland Family and Child Commission, encouraging community awareness. It aimed to diminish family violence by focusing on uniting communities and recognising initial stages of breakdown.
We used Facebook live, creating discussion forums that got Queenslanders opening up, and created radio-targeted regional events focusing on local community issues.
Copywriter: Charles Schaefer