The new “No jab: No pay” legislation on childcare availability needed to be communicated to Queenslanders.
The solution was to make it a more user-friendly process; so we created the VacciDate mobile app. By simply entering your child/s birth date, the app creates, and schedules all required vaccination dates for them, also sending you reminders.
The campaign existed across all media platforms to all Queenslanders, targeting remote demographics through social media.
Copywriter: Charles Schaefer