What’s Your Relationship With Alcohol?
We dove deep into Queenslanders’ drinking behaviour.
This ongoing campaign covered all media channels. We created geo-targeted executions around real research based scenarios. On YouTube and in social, we achieved maximum effectiveness with 11 unique executions.
The campaign call-to-action offered all legal age Qld drinkers access to complete an online survey for confidential self-assessment. Offering an appropriate referral of help if needed.
Copywriter: Charles Schaefer